The Advanced Ceramic coated plates on these super smart straighteners are infused with Moroccan Argan Oil a natural ingredient renowned for its shine enhancing properties as well as Vitamin E conditioners and moisturisers. When heated these wonder Micro Conditioners evenly emit through the plates and on to your hair. Your tresses will be left looking intensely glossy and in 88%* better condition softer and straighter. With its nine different temperate settings you can tailor the heat to suit your hair type. For hair that more sensitised/damaged use lower temperatures or for thicker hair that needs a boost dial the temperature up for smooth results that last from morning to night. The floating plates ensure even pressure on the hair for professional results and its fast 15 second heat up time is great for getting ready in a hurry.