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Events Management: An International Approach 3rd Revised edition

Events Management: An International Approach 3rd Revised edition

Paperback by Ferdinand, Nicole; Kitchin, Paul James

Events Management: An International Approach

£51.99

ISBN:
9781529730791
Publication Date:
20 Dec 2021
Edition/language:
3rd Revised edition / English
Publisher:
Sage Publications Ltd
Pages:
376 pages
Format:
Paperback
For delivery:
Estimated despatch 1 Nov 2024
Events Management: An International Approach

Description

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides and case studies to give students a window into the real life of a practitioner. Brand new to the third edition: - An in-depth examination of the implications of Covid-19 for international events, including sponsorship arrangements, risk management and future job prospects for events management graduates - Two brand new chapters covering developments in digital marketing and accessible events management - Case studies featuring India, Australia, Peru, Europe, UK and USA and covering events such as music festivals, Holi, Mardi Gras as well as mega events such as the Olympics - Updated theory about the critical global issues affecting events and the main drivers of change in the industry - A companion website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management.

Contents

Part 1: Introducing an International Approach to Events Management Chapter 1: Understanding International Events - Rosa Codina, Nicole Ferdinand and Stephen J. Shaw Chapter 2: The International Events Environment - Nicole Ferdinand, Simone Wesner, Michael Chidzey and Giulia Rossetti Part 2: International Events Management in Practice Chapter 3: Managing Event Projects - Nigel L. Williams, PMP Chapter 4: Building an Events Team - Bruce Johnson Chapter 5: Marketing Events: An Ecosystem Perspective - John R.T. Bustard and Paul J. Kitchin Chapter 6: Financing Events - Paul J. Kitchin and Rob Wilson Chapter 7: Event Sponsorship - Paul. J. Kitchin and John R.T. Bustard Chapter 8: Risk Management for Events - Brent W. Ritchie and Sacha Reid Chapter 9: Event Evaluation - Jo-anne Tull Part 3: Contemporary Issues in International Events Management Chapter 10: The Sustainability Agenda and Events - Elena Cavagnaro, Albert Postma, Marisa P. de Brito and Amber Herrewijn Chapter 11: A Strategic Approach to International Event Tourism - Adrian Devine and Frances Devine Chapter 12: Accessible and Inclusive Event Management - Simon Darcy, Paul J. Kitchin and Nicole Ferdinand Chapter 13: The Future of International Events - Nicole Ferdinand, Albert Postma and Liza Boucher

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