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Research Methods in Tourism, Hospitality and Events Management

Research Methods in Tourism, Hospitality and Events Management

Paperback by Brunt, Paul; Horner, Susan; Semley, Natalie

Research Methods in Tourism, Hospitality and Events Management

£58.99

ISBN:
9781473919150
Publication Date:
11 Oct 2017
Language:
English
Publisher:
Sage Publications Ltd
Pages:
360 pages
Format:
Paperback
For delivery:
Estimated despatch 1 Nov 2024
Research Methods in Tourism, Hospitality and Events Management

Description

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.

Contents

Chapter 1: What is Research? Chapter 2: Research Methods Chapter 3: Planning a Project Chapter 4: Selecting a Sample Chapter 5: Quantitative Data Collection Methods Chapter 6: Qualitative Data Collection Methods Chapter 7: Analysing the Data: A Quantitative Approach Chapter 8: Analysing the Data: A Qualitative Approach Chapter 9: Writing Up, Presenting and Publishing the Results

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