Engage your students with core economic principles and demonstrate how they apply to real-life businesses. Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.
About the authors Preface Publisher's acknowledgements Part A BUSINESS AND ECONOMICS The business environment and business economics Economics and the world of business Business organisations Part B BUSINESS AND MARKETS The working of competitive markets Business in a market environment Part C BACKGROUND TO DEMAND Demand and the consumer Behavioural economics of the consumer Firms and the consumer Part D BACKGROUND TO SUPPLY Costs of production Revenue and profit Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS Profit maximisation under perfect competition and monopoly Profit maximisation under imperfect competition Alternative theories of the firm Part F SUPPLY: ALTERNATIVE STRATEGIES An introduction to business strategy Growth strategy The small-firm sector Pricing strategy Part G THE FIRM IN THE FACTOR MARKET Labour markets, wages and industrial relations Investment and the employment of capital Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS Reasons for government intervention in the market Government and the firm Government and the market Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT Globalisation and multinational business International trade Trading blocs Part J THE MACROECONOMIC ENVIRONMENT The macroeconomic environment of business The balance of payments and exchange rates The financial system, money and interest rates Business activity, unemployment and inflation Part K MACROECONOMIC POLICY Demand-side policy Supply-side policy International economic policy Web appendix Key ideas Glossary Index
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