Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject.
Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.
Chapter 1: An Introduction to Tourism
Chapter 2: The Nature of Tourism Demand
Chapter 3: Tourism Consumer Behaviour
Chapter 4: Measuring and Modelling Tourism Demand
Chapter 5: Forecasting Tourism Demand
Chapter 6: Destinations
Chapter 7: The Economic Impact of Tourism
Chapter 8: The Environmental Impact of Tourism
Chapter 9: The Socio-Cultural Impact of Tourism
Chapter 10: Sustainable Tourism
Chapter 11: Tourism and Development Planning
Chapter 12: Tourism, Crises and Disaster Management
Chapter 13: Attractions
Chapter 14: Accommodation
Chapter 15: Events Management
Chapter 16: Intermediaries
Chapter 17: Transportation
Chapter 18: Public Sector and Policy
Chapter 19: Managing Marketing for Tourism
Chapter 20: Marketing Planning
Chapter 21: Marketing Mix Applications
Chapter 22: Information Technology in Tourism
