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Event Management: For Tourism, Cultural, Business and Sporting Events 5th edition

Event Management: For Tourism, Cultural, Business and Sporting Events 5th edition

Paperback by Van der Wagen, Lynn (Northern Sydney Institute); White, Lauren

Event Management: For Tourism, Cultural, Business and Sporting Events

£62.99

ISBN:
9780170394451
Publication Date:
16 Feb 2018
Edition/language:
5th edition / English
Publisher:
Cengage Learning EMEA
Imprint:
Cengage Australia
Pages:
544 pages
Format:
Paperback
For delivery:
Estimated despatch 8 - 16 Nov 2024
Event Management: For Tourism, Cultural, Business and Sporting Events

Description

Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.

Contents

PART ONE: EVENT SERVICES 1. Source and use information on the event industry 2. Enhance customer service experiences 3. Coordinate on-site event registrations PART TWO: EVENT PLANNING 4. Manage projects 5. Develop conference programs 6. Manage event staging components PART THREE: EVENT COORDINATION 7. Establish and conduct business relationships 8. Manage finances within a budget PART FOUR: ON-SITE OPERATIONS 9. Identify hazards, assess and control safety risks 10. Monitor work operations 11. Lead and manage people 12. Manage on-site event operations 13. Plan in-house events or functions PART FIVE: EVENT CONCEPTS AND BIDS 14. Develop event concepts 15. Select event venues and sites 16. Implement and monitor environmentally sustainable work practices PART SIX: EVENT COMPLIANCE 17. Research and comply with regulatory requirements 18. Manage risk PART SEVEN: EVENT MARKETING 19. Coordinate marketing activities 20. Obtain and manage sponsorship PART EIGHT: EVENT BUDGETS AND FINANCE 21. Interpret financial information 22. Prepare and monitor budgets PART NINE: EVENT WORKFORCE 23. Recruit, select and induct staff 24. Manage volunteers PART TEN: EVENT IMPLEMENTATION 25. Organise event infrastructure

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