Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management.
This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.
PART ONE: EVENT SERVICES
1. Source and use information on the event industry
2. Enhance customer service experiences
3. Coordinate on-site event registrations
PART TWO: EVENT PLANNING
4. Manage projects
5. Develop conference programs
6. Manage event staging components
PART THREE: EVENT COORDINATION
7. Establish and conduct business relationships
8. Manage finances within a budget
PART FOUR: ON-SITE OPERATIONS
9. Identify hazards, assess and control safety risks
10. Monitor work operations
11. Lead and manage people
12. Manage on-site event operations
13. Plan in-house events or functions
PART FIVE: EVENT CONCEPTS AND BIDS
14. Develop event concepts
15. Select event venues and sites
16. Implement and monitor environmentally sustainable work practices
PART SIX: EVENT COMPLIANCE
17. Research and comply with regulatory requirements
18. Manage risk
PART SEVEN: EVENT MARKETING
19. Coordinate marketing activities
20. Obtain and manage sponsorship
PART EIGHT: EVENT BUDGETS AND FINANCE
21. Interpret financial information
22. Prepare and monitor budgets
PART NINE: EVENT WORKFORCE
23. Recruit, select and induct staff
24. Manage volunteers
PART TEN: EVENT IMPLEMENTATION
25. Organise event infrastructure
